2015: Bryd Tavsheden
The aim with the commercial projects is to give the students an experience of working with a client for a commercial spot. The client this year is the NGO organization “Bryd Tavsheden”. An organization dealing with children and youngsters who have been subjected to physical and psychological abuse from parents or from boy- or girlfriends. “Bryd Tavsheden” came up with the general directions towards the ad and it was up to the students to create a story within that brief. One of the main requirements was that they wanted commercial spots that spoke to boys, who often have a harder time opening up. This also means that the students have to focus on who is the target audience, and what kinds of communication work with that audience.